At the Sotheby's Magnificent Jewels auction in Geneva on May 13, 2009, a blue diamond sourced from Petra Diamonds' Cullinan mine, sold at a record price of US$9,488,754m.

Its sale price per carat amounted to US$1,349,752.  Petra Diamonds CEO Johan Dippenaar commented: "The price achieved at the Sotheby's auction for this exquisite, internally flawless blue diamond is a world record by value per carat and the highest price to be achieved by a fancy vivid blue diamond, and reflects how incredibly rare and collectable such an important blue diamond is to the connoisseur."

Borro.com CEO, Paul Aitken, said, "This transaction shows how the value of top quality gemstones in particular and jewellery in general holds up, even in the most difficult of times."  Aitken then added, "There has never been a better time to raise short term finance by pledging personal assets, and you don't have to own the most expensive diamond in th... Read more